Ethan was named Chief Marketing Officer of Lendmark Financial Services, LLC in May 2014.
In his current role, Ethan oversees the enterprise marketing strategy and manages a team of marketing professionals. He has oversight for direct management of key communications and marketing functions including: Internal Communications, External Communications, Constituent Communications, Media Relations, Public Relations, Corporate Marketing, Branding, Marketing Centers of Excellence and Market Research, etc.
As a seasoned and proven marketing executive, prior to joining Lendmark, Ethan was Senior Vice President for Citigroup – OneMain Financial (formerly CitiFinancial). In that role, he led broad scope teams to deliver large scale new business acquisition (B2C) into over 2,000 branch locations in North America, Canada and Puerto Rico.
His experience includes areas ranging from strategy development & execution to decision management and predictive modeling.
Ethan earned his Masters of Business Administration from the University of Baltimore and he holds an undergraduate degree from James Madison University.